The first step in starting any business is to come up with a concept that works. In this case, the concept is bubble tea. Think about whether you want a more extensive menu, if the shop will be sit-down or carryout, and the overall style of your store.

Once you have decided on a concept, it is time to pick a name and develop a brand identity. Spend some time researching competitors, and find a way to set your store apart from theirs. If you need some help brainstorming, we compiled over 30 of our favorite creative restaurant and coffee/tea shop names for inspiration.

Come up with a logo and design concept that is versatile enough to be used throughout your branding materials. Your logo will need to be able to work well on your website, your storefront, your plastic drink cups, etc. For this reason, it’s best to work with a logo that can be made mono-color (one color), so that you can change the color of your logo to pop against many different colored backgrounds.

Next, figure out a location. This decision will be based in part on your concept. If you plan on having a sit-down restaurant, you will want a place with plenty of parking, as well as, easy access by foot. Demographics are also important. According to the New York Times, bubble tea shops often do well near college campuses. For some entrepreneurs, a bubble tea truck may make the most sense, allowing you to drive to events, festivals, and busy lunch locations to offer your wares.

Once you have developed a concept and brand and chosen a location, it is time to think about financing. This usually requires writing a business plan to qualify for a loan or to attract investors. A business plan can also be useful as a strategic roadmap for your company’s growth.

During this process, you should be thinking about your menu as well. Even if you are limiting yourself to drinks at this stage, there are many bubble tea options to explore. Having a wide range of choices may differentiate you from your competitors and allow you to become more profitable as a business.

After securing a location and financing, it is time to build out and customize your space. This may involve putting together a floor plan to meet your customer’s needs or getting your logo on the truck. We have a post on the latest design and decor trends in the food service industry if you’d like images to draw inspiration on. You should also research and purchase the right equipment, such as a commercial ice machine, dispensers for sweeteners, or machines to make the tea for your drinks.